Build a Coaching Business That’s Gutsy, Wildly Successful & So Damn You
You’ve got offers. You’ve done the things. But something’s still feeling off. I help gutsy coaches (like you) re-align your niche, clarify your message, and show up as your weird-ass, wonderful self - so dream clients get totally obsessed with you and want to pay you for your fcking incredible work!
Almost There… But Not Quite Where You Want to Be?
Let’s be real - you’re not new to this.
You’ve got a few wins under your belt. You’ve built some offers. You’ve posted your little heart out on Instagram.
But lately? It all feels a bit... meh.
Your niche doesn’t quite hit.
Your content feels like shouting into the void.
Your confidence? Wobblier than your Wi-Fi on a rainy day.
I want you to know THIS…
You’re not starting from scratch - you’re levelling up from experience.
And this time, you’re getting it right.
Aligned, bold, and fully booked kinda right.
🎯 The Gutsy Glow-Up
This isn’t about blowing it all up and starting over.
This is a business reset - one with sass, soul, and serious results.
Here’s how we make magic happen:
✅ Rework your niche so it actually feels like you (and gets your dream clients screaming “hellaaaa yes”)
✅ Sharpen your message so dream clients instantly know you’re their person
✅ Create content that connects, converts, and doesn’t suck your soul
✅ Build a business you’re totally fcking obsessed with
We’re talking confidence, clarity, and cashflow - without selling your soul or pretending to be someone you’re not.
Three Years Ago, Everything Changed.
In 2022, I walked away from a 12-year teaching career, had a baby and threw myself into coaching thinking -
“How hard can it be to sign a few clients?”
LOL. Babe, it was a ride.
I had offers flop. £0 cash months. Full identity crises.
There were moments I legit wanted to throw my laptop out the window and go live in a yurt.
But I kept going. I went all in.
I invested ££££ in training, mentors, courses, systems, all of it.
I tweaked. Pivoted. Cried. Rebranded. Raged.
And somewhere along the way... I built a business I f*cking love.
✅ Fully booked with dreamy, high-ticket clients
✅ 5K, 10K and 20K months back to back (40k in just 6 months!)
✅ A sold-out membership + a buzzing community
✅ Guest speaker gigs, masterclasses, and emails that people actually read (wild, right?)
Here’s what I’ve learned:
The magic happens when you lean all the way into your weird, your energy and your voice.
You don’t need to follow someone else’s blueprint - you need to build something that feels like YOU.
And now?
I’m here to help you do exactly that - your way, with guts, strategy and zero BS.
Hi, I’m Amber. aka. The Gutsy Ceo
ICF Accredited coach. Message-whisperer. Strategy queen.
My Mission? To Help You Play BIGGER.
I help coaches who are done with the DIY spiral get their niche, messaging, content, and mindset working together, so they finally start making money and momentum they can actually feel.
I’m not here to tell you to journal harder or follow a boring content plan.
I’m here to help you build a business that’s bold, brave, and unapologetically yours - one that actually gets results and feels like home.
You’ve got everything you need to make this happen. With a dash of mindset, a pinch of motivation, and a rock-solid strategy, I’ll show you how to turn up the dial and step fully into your GUTSY AF Era.
No more guesswork. No more spinning your wheels.
Just a clear, aligned path to becoming the fully booked CEO you KNOW you’re meant to be.
Let's Nail Your Niche (For Real This Time)
You’re not new to the niche thing - but it’s time to get it right.
Snag my free guide:
“Nail Your Niche (for REAL this time)”
Inside, you’ll get clarity, confidence, and a niche that feels like putting on your favourite jeans (but for your business).
What happy clients say…
“Since working with Amber, I’ve gone from strength to strength. It’s only been a few months and I’ve nearly hit 1000 followers and £10k!”
Jasmine Metson Wilkes
- Business & Marketing Mentor
Oh yeah, and a week after we filmed this video she signed another high ticket client and hit £17k!!
More about me…
🌻 I was a teacher for 12 years - ESL for 10 years, Primary for 2.
🌻 I’m a Mummy to 2 little bubbas
🌻 My fave colour is yellow (can you tell?)
🌻 I LOVE singing and play bits of ukelele and piano. When I’m feeling brave, I sometimes perform at open mic nights
🌻 I live in Brighton
🌻I LOVE travelling. I spent most of my 20s travelling and teaching abroad
🌻 I spent 3 years teaching in Vietnam and met my partner on my first day there... we were on the same plane!!
🌻 I had major surgery for scoliosis when I was 16... and now have metal rods in my back! (yes... i do always go beep at the airport!)
🌻 I LOVE musicals!! Some of my faves are Oliver, Les Miserables and Hamilton (obvs)
🌻 I’m an ICF accredited coach (ACC) and have a Psyc degree… basically I’m a total psychology/neuroscience nerd. I frickin’ LOVE this stuff!!
What happy clients say…
She held my hand through the entire process
Amber has helped no end, especially when it came to running my first masterclass—something I was initially dreading and unsure how to promote. She held my hand through the entire process, making it so much easier.
I’ve absolutely loved our working relationship. I feel so comfortable in our calls, and I relate to her on so many levels. (It’s a shame we don’t live closer!)
She’s an awesome business coach, and I would recommend her to anyone looking to get their coaching business off the ground.
She’s inspirational, motivational, and incredibly supportive
Anita
Amber helped me get super clear on my ideal client, niche & offer
Before working with Amber I felt lost about who I was talking to. Now I feel so much more comfortable getting visible and posting on social media.
In just 1 month, Amber helped me to get super clear on my ideal client, niche and my offer. She taught me to change up my messaging to speak to my ideal client and call them in!
Now I feel SO much more confident in myself and way less like an imposter in the coaching space.
I just love Amber’s energy! She was my biggest cheerleader, and I really felt like she was rooting for me the whole time. It was amazing to have her incredible support in Voxer between our calls!
Sophie
She gave me the confidence to go live and talk to my audience
The biggest transformation I had from our time together was CONFIDENCE! Amber gave me the boost I needed to say what I actually want to say, clear messaging and also not being afraid to use my own experiences as micro moments to help grow my audience.
Since working with Amber, my posts have had a lot more interaction on them than usual. She gave me the confidence to go live and talk to my audience rather than spending hours creating something on Canva!
One of the things I loved most about working with Amber is that she makes everything so clear. I was really lost with what I was doing and had no clear strategy.
I came away with so many ideas for useful content and Amber is just a really easy person to talk to.
Felt it could be really honest with my experience -and I love that she’s have been cheering me on ever since.
Nicola
💌 Join The Gutsy Coach Club
Spicy strategy. Real talk. BIG energy.
The Gutsy Coach Club is where I share the real behind-the-scenes - pep talks, mindset shifts, magnetic messaging tips and the occasional rant from your biz bestie.
If you’re done winging it and want weekly drops of clarity, confidence, and client-attracting magic - this is where we do it.
