This isn’t about churning out more posts and hoping someone bites.
This is about becoming the gutsy AF CEO who makes income predictable, scales it without limit, and builds a brand so bold their perfect-fit clients can’t stop watching.
Â
You’ve tasted success - a few £5k months, clients who love you... but deep down you know it’s been a little shaky.
Now it’s time to take that ambition and anchor it into a business that feels inevitable.
I Know You…
You’ve done the courses. You’ve ticked off the free trainings. You’ve scribbled your way through multiple notebooks of “proven strategies.”
You’ve signed clients. You’ve made money. Hell, maybe you’ve even had a couple of those £5k months (though you’re not totally sure if they were a fluke).
But deep down, you know you’re still winging it.
Your content feels like it could be sharper.
Your sales aren’t predictable.
Your business doesn’t yet feel like the authority-level brand you dream of.
You’re ready to stop proving you can make this work.
You want to start owning the room like the gutsy AF CEO you know you are.
What you really want…
You’re not here to play small. You’re ambitious as hell.
You don’t just want another one-off £5k month. you want income that’s predictable, reliable, and growing with you.
-
Sales that feel inevitable, not accidental.
-
Offers that stack and scale - so every launch builds demand for the next.
-
Messaging that makes people lean in, feel something, and buy - without you begging or blending in.
-
A rinse-and-repeat sales process that feels gutsy, natural, and powerful.
-
The freedom to scale as far as your ambition takes you… from steady £10k months to “holy sh*t, is she really doing that?”
At this point, it’s not about whether you can make money.
It’s about building a business that makes your next level inevitable.
What Makes GUTSY Different
Let’s be real - you don’t need another course with copy and paste templates and Canva graphics.
And you definitely don’t need another “consistency challenge” that teaches you how to post every day but still leaves you broke.
Here’s what sets GUTSY apart:
-
Identity first, strategy second. You’ll lead with your gutsy AF CEO identity so every move you make lands.
-
Truth-teller messaging. No beige tips or vanilla captions. You’ll learn to write in a way that makes people stop scrolling and start buying.
-
Stretchy sales strategy. Selling won’t drain you - it’ll become second nature, rooted in moves that feel brave and clean.
-
Authority that sticks. This isn’t about being seen once. This is about becoming the one they can’t stop watching.
-
Real coaching, not just teaching. You get my brain, my eyes, and my energy on your business - with feedback, accountability, and a community that actually gives a sh*t.
Â
What You Get Inside:
-
3x Group Calls a Month - strategy sessions, hot seats, and content labs so you’re always moving forward.
-
2x 1:1 Strategy Calls - personalised deep dives into your brand, offers, or messaging.
-
Telegram Hub - daily accountability, feedback threads, and gutsy identity drops.
-
Content & Copy Feedback - I’ll help you sharpen what you put out so it cuts through the noise.
-
Guest Experts + Bonus Trainings - to keep you a step ahead without the overwhelm.
- A high-calibre community of ambitious, gutsy women who are backing each other, celebrating wins, and moving fast toward their next level.
Â
The Curriculum
GUTSY is where bold strategy meets CEO identity. The place you sharpen your message, elevate your brand, make braver moves and finally trust yourself to lead like the CEO you are.
Here’s how it all unfolds over 6 months...
Â
Week 1 - The Gut Check
You audit your brand, content and sales process with ruthless clarity. We strip back what’s working, ditch what’s not and create the highest vision of your business. No more duct-taped offers, messy messaging or beige branding that looks 'nice' but has no potency to it - just a clean, powerful foundation to build from.
Month 1 - Upgrade your Brand DNA
 You’ll elevate your brand identity, lock in your mission, and flesh out your unique methodology so you’re not just “another coach,” you’re the coach with a movement and a process that sets you apart.
By the end of this month, you’ll know exactly what you sell, why it matters, and what sets you apart in your niche.
Month 2 -Â Truth teller Content
We make your content impossible to ignore. You’ll sharpen your stories, drop bold truths, and clean up how your content looks so it reflects the authority of your brand.
By the end of this month, your message will be sharper, your brand elevated, and your authority undeniable.
Month 3 -Â Stretchy Sales Strategy
Sales stop being scary and start being second nature.
We’ll create your rinse-and-repeat sales rhythm - one that builds demand, creates urgency and signs clients consistently.
By the end of this month, you’ll have a sales process that feels natural and predictable - not pushy or panicked.
Month 4 -Â Stacked Offer Suite
With your core offer working, we expand. You’ll design an offer suite that scales with you - so every launch builds momentum for the next.
By the end of this month, you’ll have a simple, scalable offer suite that grows with your ambition instead of capping it.
Month 5 - Streamlined Systems
We get the backend running like a well-oiled machine. From client onboarding to delivery, content workflows to simple automations, you’ll build systems that support your growth instead of strangling it. These foundations free you up to focus on bold strategy and gutsy leadership, not admin chaos.
By the end of this month, your business will feel lighter, simpler, and set up to scale.
Month 6 - You as the GUTSY CEO
This is where you step into full-blown gutsy CEO mode. Podcast pitches, collaborations, speaking opportunities, PR plays - you stop waiting to be chosen and start choosing yourself. This month is about claiming your space, amplifying your authority, and moving like the leader people can’t ignore.
By the end, you won’t just do gutsy moves.
You’ll be the GUTSY CEO who owns the room.Â
Â
By the end of GUTSY…
You won’t just have clearer messaging, a stronger offer, or a smoother sales process.
You’ll have a business that feels unshakable at the bottom and limitless at the top.
- A core offer + methodology that positions you as the coach in your niche
- Powerful content that cuts through the noise and makes people stop, feel, and buy
- AÂ highly strategic sales process that feels gutsy, natural, and predictable
- An offer suite that scales with you instead of capping you
- Visibility moves that put you in the rooms (and on the podcasts) your dream clients are already listening to
- Backend Systems that support your growth so you can focus on leading, not firefighting
You’ll no longer be the coach wondering if that last £5k month was a fluke. You’ll be the gutsy AF CEO who moves with clarity, courage, and conviction.
The one they can’t stop watching.
I’ve built my fully booked and scaling coaching business from scratch by combining my obsession for high level strategy with being GUTSY as hell...
Getting fully booked for 6 months straight (in just 4 months of pivoting to biz coaching), selling out my membership in 2 days, hitting £19.5k months, predictable 5k and 10k months, my entire mat leave paid for with returning clients locked in, selling mastermind spaces before launching, while on mat leave.
And my clients? They’ve done this…
- Hit £20k in just 4 months of business and 1000 new followers
- Highest cash weeks & monthsÂ
- Raised their prices, cut their client load in half, and built a waitlist of dreamier, more aligned clients
-
Gained confidence to speak their truth and share their unique perspective... and has since gone viral because of it!
- Submitted a book proposal and become a resident expert in a popular wellness communityÂ
- Signed a multi 4 figure Corporate event with Depop
- Sold out their first ever retreat, and now running more.
- Signed their first 3 high ticket clients in 6 months
The same strategies, identity shifts, and gutsy moves that created these wins are exactly what you’ll implement inside GUTSY.
The Investment
Â
This isn’t another course you half-finish.
This is six months of high-touch, high proximity mentorship designed to sharpen your message, scale your sales, and cement your authority as a leader in your niche.
🔥 Early Bird (Now Open):
đź’¸ Pay in Full: ÂŁ2750
đź’¸ 6-Month Plan: ÂŁ458/month
đź’¸ 9-Month Plan: ÂŁ306/month
✨ Early Bird Bonus (limited to the next 2 women): access to mastermind level Telegram support before we officially kick off.
You’ve already proven you can make money.
This is the investment that makes your business blow up INEVITABLE.
⚡ This is the founding round of GUTSY which means you’re getting in at the lowest it will ever be. After this, the investment goes up and it will never be this price again.
Who is this mastermind for?
✔ You’ve signed a few clients and made money - but you’re done with flukes. You want predictable income that scales.
✔ You’re over blending in. You’re ready to be unforgettable, un-ignorable, and unapologetic.
âś” You want sales that feel bold, clean, and second nature - not desperate or draining.
✔ You’re ambitious AF and know you’re meant for more than just £5k months.
âś” You’re ready to own your space, sharpen your message, and lead like the gutsy CEO you are.Â
Â
Who is this mastermind NOT for?
This isn’t a beginner bootcamp. It’s not about hand-holding you through Canva hacks or showing you which button to press on Instagram. GUTSY is an authority accelerator and that means it’s only for women ready to move.
This mastermind is not for you if:
❌ You don’t want to use social media as a key part of your marketing
❌ You’re still figuring out how to sign your very first client
❌ You’re looking for tutorials on how to post a Reel, design a carousel, or set up Canva
❌ You have no idea what your niche is and are still offering “I help anyone get unstuck”
If that’s you, you’ll get far more out of starting with foundational support. GUTSY is designed for coaches who already have the basics down and are now ready to sharpen their message, make braver moves, and claim their space as the authority in their niche.
Things past clients have said...
Hi, I’m Amber 👋
I’m the authentic marketing and sales coach behind the GUTSY movement, helping women build wildly profitable businesses they LOVE by trusting their gut, sharpening their message, and making bold AF moves that actually get them paid.
I’m an ex-teacher turned ICF-accredited coach who built her business from scratch with a baby on her hip. Hitting £19.5k months, getting fully booked in just 4 months, and selling out offers straight from gutsy visibility plays like podcasts, speaking gigs, and unapologetic content. Now I’m scaling into six figures+ with my second baby on my hip. Not by cramming my calendar full, but by building a scalable AF business that doesn’t swap time for energy.
I’m obsessed with blending high-level strategy, sales psychology, and identity work so you’re not just doing more in your business. You’re moving like the CEO you know you are. My work is about helping women get seen, known, and paid by being more of themselves, not less.
When I’m not coaching, you’ll usually find me singing and dancing around my house, strumming my ukulele, or blasting 90s/noughties hip hop and R&B. I’m also a total musical theatre nerd (yes, I know every word to Hamilton, Moulin Rouge, Chicago… the list goes on).
And if you’re here, chances are you’re done blending in. You’re ready to be the bold, unforgettable coach your audience can’t stop watching. That’s exactly what we’ll create together inside GUTSY.Â
Apply to GUTSY❓ What if I haven’t signed any clients yet?
❓ Should I really be investing when I’m not making consistent income yet?
❓ What if I can’t make every call?
âť“ Is this only for coaches?
âť“ Will you be coaching or mentoring me?
Take a moment, and just imagine...
Imagine creating content that doesn’t just get likes - it makes people FEEL something, then buy.
Imagine actually KNOWING what you’re doing strategically to bring in sales each month - no more throwing spaghetti and praying it sticks.
Imagine having predictable income where you’re no longer chasing “just another £5k month” or “hoping for a £10k month” - but instead scaling steadily to six figures and beyond.
Imagine being the authority in your industry... The one invited to speak on stages, on podcasts, and inside other people’s communities because your name carries weight.
Imagine being surrounded by women who are moving boldly too -Â no more explaining yourself, no more doing this alone. Just pure momentum and collective firepower.
Imagine feeling so f*cking clear and strong in your brand identity and brand aesthetic that you start magnetising the most perfect, dreamy clients. The ones who light you up and make your work feel fulfilling, exciting, and fun.
And deeper than all of that?
Imagine feeling so powerful in yourself because your business blew up and you made crazy things happen. Giving you the time, energy, and freedom to live the life you’ve always wanted. The house. The holidays. The travel. The bougie meals out with ALL the cocktails. The mornings with your family. Waking up every day doing work you love.
That’s what becomes possible when you stop winging it and start moving like the GUTSY CEO you’re here to be.
👉 Join GUTSY now. Your future self is already thanking you.
Psssst! Wanna hear my secret Podcast?
The Diary of a GUTSY CEO: The Power Persona Miniseries.
It’s where I spill the real behind-the-scenes of my business - the highs, the lows, the messy AF middles and teach you how to craft your own Power Persona (aka that powerful AF brand identity your people can’t stop thinking about).
It’s raw. It’s unfiltered. And it won’t be up forever.
By signing up, you’ll also join my newsletter where I share gutsy marketing tips, unapologetic truths, and behind-the-scenes lessons. No spam - just the real sht that helps you grow your empire.
