Transition from Teaching to Coaching: A Step-by-Step Guide
Leaving teaching to dive into the world of coaching is an exciting and rewarding journey. But let’s be real… after years in the classroom, figuring out how to launch your business can feel overwhelming and confusing.
As a former teacher, I get it. The challenges, the uncertainties – I've been there. So, in this post, I'm going to share a step-by-step guide on how to leave teaching and successfully build your coaching business.
1. Get some Coach Training
You don't NEED a coaching qualification to become a coach (let's be honest... as a teacher, you've been coaching all along!). But I highly recommend getting one or at least some training. It'll boost your confidence and give your clients faith in you too. You'll learn the art of coaching in a powerful and ethical way. There are loads of fantastic coaching academies out there – courses that can last from 3 months to a year (or even some intense week-long ones!). If you're eyeing corporate coaching or associate roles, you'll need an ICF or AC accredited qualification. Do your research and figure out what's important for you.
2. Identify Your Niche
Coaching is a broad field, so it's crucial to pinpoint your niche – the specific area or audience you want to focus on. Think about your own experiences, expertise, interests, and who you genuinely want to help. Maybe you're passionate about coaching teachers? Or career coaching for educators looking to leave the profession? Narrowing down your audience will actually help you stand out and attract clients who resonate with what you offer.
3. Do Your Market Research
Find out where your ideal clients hang out – whether it's local groups or online spaces like Facebook/LinkedIn groups. Tap into your current networks to find people matching your niche. Interview at least five of these perfect people, asking about their struggles, wants, and if they'd invest in solving these issues. This research will help you understand how they speak, feel, and what they really want – invaluable for crafting effective marketing messages!
4. Build Your Personal Brand
In today's digital age, having an online presence is key! You'll need a landing page or social media profile showcasing who you are (your vibe!), who you work with (your niche), the problem you solve, and how you do it (your signature solution). Start simple – it doesn't have to be fancy. Be authentic and uniquely YOU because that's your magic sauce! Embrace your quirks and let your true self shine! Building a personal brand helps people get to know you and makes you stand out as an authority in your niche.
5. Create a Marketing Strategy
As a self-employed coach, about 70% of your time will be spent on marketing! You need a solid strategy to get in front of your ideal clients and help them know, like, and trust you. Collaborate fruitfully, create strategic social media content, build community through networking, write blogs, start podcasts, run ads, or use email marketing – whatever feels good to you and aligns with your business goals.
6. Nail Your Magnetic Marketing
Forget cold messaging; magnetic marketing is the way forward! Learn to speak directly to your ideal clients' struggles and desires using their language and offer genuine solutions. Your email list becomes super important here. Design an irresistible freebie (like a PDF guide or masterclass) that showcases your expertise and builds trust with potential clients. Once they download it, they'll join your email list – where they're more likely to buy from you.
7. Tell EVERYONE About What You Do
This might be THE MOST crucial step! Spread the word about your coaching services far and wide! It can be intimidating at first – especially when you've never had to sell yourself before – but if you want this to work, you've got to overcome that fear! Reach out to family, friends, colleagues, acquaintances… everyone! Consistency is key – keep reminding people about your business through social media updates and engaging content related to your niche.
8. Offer Value: Freebies & Discounts for Testimonials
Getting those first clients might be tough initially but stay persistent! Offer discounted rates or free introductory sessions to attract new clients and gather testimonials for credibility. Reach out to existing networks of teachers or colleagues who might be interested in coaching services or could refer potential clients.
Most Importantly... Have Fun & Be Yourself!
Leaving teaching for coaching is incredibly rewarding but also challenging. There will be ups and downs – you'll confront fears daily as you step into the 2.0 version of yourself needed for success! These steps are just guidelines; much of the challenge will be building confidence and silencing that inner critic! Believe in yourself – trust your instincts, follow your energy, embrace change if something isn't working, and BE AUTHENTIC! Having your own business is all about being YOU!
So have fun with it & GOOD LUCK!!
And if you want some hand-holding from someone who's been there and gets it, come work with me in my 1:1 coaching container 'Classroom to Coach.' I'll basically become your coach, your mentor and your business partner, cheering you on and holding you accountable every step of the way so that your success is inevitable!
Download my free ESSENTIAL coaching biz checklist below!
