So, you’re not fully booked with clients yet? No worries—you’ve got something even more valuable right now: time. And if you’re serious about growing your coaching business, this is the perfect opportunity to start borrowing audiences to get your name out there and attract dream clients.

Borrowing audiences is a smart, strategic way to put yourself in front of people who are already hanging out where your ideal clients are. Think of it as networking, but with a little twist. Here’s how you can manage your time wisely and start borrowing those audiences (instead of waiting for clients to magically find you).

Tip 1: Make a List of Niche-Adjacent Places to Borrow Audiences

Start by thinking about where your ideal clients are already spending their time. If they’re not finding you on their own yet, get in front of them by borrowing the audiences of others who are already attracting them!
Here are a few places to look:

Social media influencers or experts in your niche who have audiences that overlap with yours. Engaging with their followers can bring attention to your expertise.
Podcasts your ideal clients love listening to—reach out and suggest being interviewed on a topic relevant to their listeners.
Online blogs or websites that publish content your clients are likely to read. Guest post on these platforms to showcase your expertise.
Events and workshops (both online and offline) that your ideal clients might attend. Look on platforms like Eventbrite to find speaking opportunities.
Corporate organisations with employees who could benefit from your coaching. Offering lunch-and-learns or mini-workshops can get you in front of potential clients who need what you offer.

By borrowing audiences, you’re tapping into spaces where your ideal clients are already paying attention.

Tip 2: Find Out Who Runs These Platforms and Build a Connection

Once you’ve made your list, it’s time to get proactive! Your next step is to track down the gatekeepers—people who run those podcasts, blogs, events, and communities. Here’s what you need to do:

Look up the hosts, organisers, or influencers who manage those platforms.
Follow them on social media, engage with their content, and start building a relationship before you reach out.
Pay attention to their communication preferences—do they respond to DMs, or do they prefer email?

Building a genuine connection will make your pitch much more effective when the time comes.

Tip 3: Pitch Yourself—Informally and Authentically

Here’s where you get visible! Once you’ve done your research and built a connection, it’s time to pitch yourself to borrow their audience.
Here’s how to craft a pitch that gets noticed:

Send an informal voicenote or a casual message (keep it conversational!).
Pitch an idea that would bring value to both their audience and yours.
You could pitch:
- Your story—if it’s inspirational or relatable to their audience.
- Actionable tips or strategies that would directly help their audience (focus on your USP, what makes your spin on the topic different).

Keep it light, focused on mutual value, and don't overthink it! These collaborations can lead to bigger opportunities and open doors you didn’t even see coming.

Final Thoughts:

I get it—putting yourself out there like this can be terrifying, especially if you're not used to pitching yourself. But here’s the thing: you don’t have to do it alone. Having a community that pushes you to take these stretchy actions and helps you stay accountable is a game-changer.

If you’re ready to get visible, sign clients, and take bold action to grow your coaching business, my Moves to 5k membership is here to give you the strategy and support you need. Doors are open now—click [here] to join today!